http://blog.boostventilator.com/2008/10/pomegranate/ Born to be Mild Sun, 18 Oct 2009 02:02:08 -0700 hourly 1 http://blog.boostventilator.com/2008/10/pomegranate/#comment-6268 Jeff Fri, 03 Oct 2008 16:52:13 +0000 http://blog.boostventilator.com/?p=1698#comment-6268 Hi Iain, I wanted to clarify that the Pomegranate campaign is intended for a larger audience than Nova Scotia expats. Come to life's mandate is to change the way people think about the province and highlight our many advantages. We do this in a strategic way - targeting our message towards influencers in our key markets. One of our big influencer groups is expats as they carry Nova Scotia's story with them where ever they might be. In the three days since the launch of the "Pom," we've had over 10,000 unique visitors to the site and the number of visits has increased daily. We've reached people, some ex-pats, many more not, throughout Canada, in all our target markets, every state in the US (except N. Dakota!?), Jerusalem, Ukraine, Italy and the list goes on. The response has been overwhelmingly enthusiastic. We've engaged viewers and they'll come away with a more up-to-date perception of Nova Scotia. Hi Iain, I wanted to clarify that the Pomegranate campaign is intended for a larger audience than Nova Scotia expats. Come to life’s mandate is to change the way people think about the province and highlight our many advantages. We do this in a strategic way – targeting our message towards influencers in our key markets. One of our big influencer groups is expats as they carry Nova Scotia’s story with them where ever they might be. In the three days since the launch of the “Pom,” we’ve had over 10,000 unique visitors to the site and the number of visits has increased daily. We’ve reached people, some ex-pats, many more not, throughout Canada, in all our target markets, every state in the US (except N. Dakota!?), Jerusalem, Ukraine, Italy and the list goes on. The response has been overwhelmingly enthusiastic. We’ve engaged viewers and they’ll come away with a more up-to-date perception of Nova Scotia.

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